Tracking Content Match Revenue

[airpal]

I wanted to slightly change an ID number in the URLs used in my precision match ads, to track content match ads separately. I was told that Content Match ads can only be exact copies of Precision Match ads, and you cannot use different URLs for each program. This essentially forces you to use Overture's Conversion Counter, or a 3rd party reporting tool, in order to clearly see your ROI between the two programs. I'm just looking for revenue from Precision Match and revenue for Content Match in my back-end, but it looks like this won't be possible... Any suggestions?

[redzone]

Just turn on Overture Dynamic Tracking parameters within the account.

Here is what the url would look like for precision match:
http*//www.anydomain.com?OVRAW=your+keyword&OVKEY=your+keyword&OVMTC=standard

Here is what the url would look like for Content match:
http*//www.anydomain.com?OVRAW=your+keyword&OVKEY=your+keyword&OVMTC=content

[airpal]

I assume that I would then need the back-end tracking to set a cookie for each visitor, and filter the two programs to sort the revenue?

[redzone]

You said you didn't want to rely on Overture, or a 3rd party reporting tool to measure conversions.

I showed you that you don't have to. Yes, if you don't want to use a 3rd party tool for conversion tracking, you will have to develop your own.