Overture: Update in Fraud Filters

[bakedjake]

Anyone notice increased fraud filtering that started about last Wednesday?

[redzone]

Jake,
As we track real time clicks/cost on a slew of Over. Advertisers, and then reconcile against the billable previous day using Overture's DTC-XML, I've noticed more activity on some verticals, but the majority remain about the same.

[bakedjake]

Thanks redzone. Our tracking methods are basically the same.

I don't think fradulent activity is up, I think filtering got stronger.