For months now, I have had Overture conversion tracking installed. The number of conversions (landings on software download page, after succesful order) that overture reports is much higher than the number of actual orders. At first it was a 50% difference. Then I made a change where instead of directly taking buyers to download page, they go to Thank you page which redirects to download in 5 sec. Thank you page has the conversion code. In this way I hoped to prevent somebody getting to conversion code page twice (i.e. to repeat the download). This improved the accuracy, so now I am off "only" by 30%. Could anybody suggest a reason for this over- reporting?
Thanks