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Google Adwords has had this forever and it's the single most useful feature for us as it doesn't waste our money.
Anyone know? We cancelled our overture account long ago because of all the useless traffic ie. visitors from countries we don't do business with
not that I know of
Shak
Well I guess that's another $1,000 to Google Adwords per month..
they probably dont need me or you posting on a forum telling them how to run it, what ya reckon?
Shak
Welcome to WebmasterWorld papi :)
they probably dont need me or you posting on a forum telling them how to run it, what ya reckon?
That's probably about the same as saying that Overture's customer service and technical teams do a perfect job and don't need any help. They are a long way behind Adwords in more than one area for my money.
I'd say papi's got a point ...
The results are based on queries, not just geographical locations. However, if someone searches for a zip+keyword, it triggers OV Local.
It can only be used if you have a brick & mortar location.
It can't be used for internet services even if you have a physical location.
The destination URL is a map page with the location of your business, your business phone number and address, and a small link to your actual webpage.
Because of the destination map page (which you don't control), measuring click throughs and map views isn't possible. You can only measure results if after viewing the map page, they actually visit your website.
Overture local results are shown on a few IYPish like pages where precision match isn't shown, in addition to the typical precision match properties.
If you have both a precision match and overture local for the same account, then you have to be careful with bidding, as the terms will compete with each other across the accounts.
If you do searches on Yahoo and see a destination URL that is "Business Details Page", that's Overture Local in action.
If someone doesn't have a website, then it's an OK addition to IYP advertising. If you have a website then wait for Overture Local to give advertisers a bit more control before spending the time setting up the account.
FYI - There is an Overture Forum. [webmasterworld.com]
Perhaps they're thinking they will earn less if they allow their advertisers to focus their marketing and make it more successful? Wouldn't surprise me if some idiot manager thought exactly that. "If we let them target by country, then less people will see the ads which leads to less clicks which leads to less profits for us". When in fact geo targetting just makes sure I get the customers I WANT. I'd still be spending just as much with OV.
Anyway, #*$! them if they don't want my money. Google does ;-)
This involves opening separate accounts in each country and paying excessive minimum bids and minimum monthly billings (18.4¢ and US$37 in the UK and 19.4¢ & US$32 in Germany as an example however you can then reach these local markets. The impressions are much, much lower than in the US.
