AOL Drops Overture for Google in Europe

[vitaplease]

"Overture engages in distribution partnerships that make strategic and financial sense for our business. In the case of AOL Europe, these criteria could not be met," the company said".

[reuters.com...]

[4crests]

any idea when this happens?

still seeing overture.

[Chndru]

Nov 1.

[eWhisper]

Also here:
[webmasterworld.com...]

[Jbrookins]

I like how Overture attempted to spin "we got dumped" into "It just didn't make sense to us to stay with them!"

Other than that, it will be interesting to see what kind of impact this really has.

[bakedjake]

spin

Oddly enough, I'm not sure which side is spinning in that article.

That article read to me like Overture dumped AOL, not the other way around.

[freeflight2]

That article read to me like Overture dumped AOL

aren't AOL, askj etc. asking for fixed amounts over n years? if G says: "yes, I can pay $xyzM over n years" and O can't then O better dumps aol before they get to loose a big amount of cash.

[Dabu The Dragon]

Does anyone have any theories on how this will effect online marketing?

[redlion]

Dabu -

Google CPCs are higher in my experience.

So UK traffic previously from AOL via Overture will now cost more via Google.

It was always on the cards IMHO - Google and AOL USA have worked together for a year or more. Makes financial sense for AOL (higher CPC at Google = more profit per CPC for AOL)and means one less partner to work with on the tech/contractual/financial side.