How do you add negative keywords

By keyword or by category

[johnnydequino]

I notice the account summary totals at the beginning of the page does not add up to report totals. Is this dude to advanced match?

Also, how can I add negative keywords by campaign or by keyword level? I don't see how I can do it.

Thanks - jd

[Robsp]

JD,

The only way I know of is to click on the keyword in the view where you manage your bids. In the keyword details that comes up you'll see select excluded words.

[eWhisper]

If you goto account > account set-up. Under 'advanced match options', click on 'excluded words'.

You can add 45 more negative keywords that are account level based.