Search terms in Overture

can I use (www.widgets.com) as a search term?

[fhaws]

I went to overture and typed in www.widgets.com. I got three results:

www.we_sell_widgets.com
www.discount_widgets.com
www.widgets.com (the original site)

When I click on "View Advertisers' Max Bids" - I get a message that says "Currently, there are no bidded listings on this term. "

1. Can I use (www.widgets.com) as a search term?
2. Why did I pull three sites for that search term, but none of them are bidding on it?

Thanks.

[bnhall]

1. Yes, unless they say the term has so little traffic that you can't.
2. They do use some backend to display results when there are no bidders on a term.

[hobbnet]

Yes they allow it but it has to be relevant...This means you have to have content about the website you are bidding on within your website.

Also, there could be a couple reasons why you saw these few sites listed when you did a search for them on overture.com but didn't see them in the bid tool. One could be that overture uses inktomi as a backfill for their results. The other reason could be that the bid tool doesn't work often times. You could do a search on the bid tool for the term "mortgage" and ocassionally it will say there are no bids, but obviously there are.