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We've been getting a hand-full of referrals everyday from them. Our site sells industrial (construction) supplies. Nothing that someone would go to drugs.com to locate.
Does anyone else view this as a problem?
Is there anything I can do? I've contacted Over' but they keep brushing me off.
That is why I don't always think AdSense is a good idea for us as advertisers. Content matching means money in the webmasters pocket. To me, I just see it too easy for fake clicks. That's why I usually only test these grounds.
Overture justifies this by saying, "drugs.com has a search engine...blah blah blah..."
a domain like drugs.com possibly in the top 10 of domains gets thousands of daily type ins. these are natural, not forced or from search engines. this type of traffic is number 1. - the best there is.
ok , they are mostly looking for drugs. but so what. when i type in loans.com i want a loan.
im human, so im also interested in many other things. if i saw a link for car insurance on loans.com that i was interested in and clicked it, would that make loans.com shady? or my traffic low quality?
i dont think so. out of the thousands of daily uniques going to drugs.com , its reasonable to assume some of those people might be interesed in more than 1 thing.
is it unreasonable to assume that a few people who want to buy drugs online also work or are interested in the industrial (construction) supplies industry?
Looking at the bottom of every page, they have light colored text that might be more beneficial to the search engine, not the user.
Not one sale yet. The visits usually last less than one minute and don't go more than one or (sometimes two) pages deep.
dvduval is right, they have pages optimized for popular terms which are in no way related to prescription drugs.
I asked Overture to do something about them several times. Finally, about two months ago, the number of clicks from drugs.com dropped by 90%. I don't know if it was because of my complaints (probably not) or the combined complaints of everyone in our industry, or what.
But yes, they are a big exception to the rule that Overture "search" partners are true search sites. They are sort of an equivalent of an Google AdSense site. The difference is that you can prevent your AdWords as from showing up on AdSense sites, but you can't prevent your Overture ads from showing up on drugs.com.
Big Spender? Try telling your rep you're going to cancel your account.
I really wish I could stop my Overture spend. I'm real close to cancelling my accounts.
