Overture release Advertiser Workbook

Is this new?

[running scared]

[content.overture.com...]

[eWhisper]

Don't know if it's new or not, but nice find.

They have some good info in there, especially in the 'advanced bidding stratedgy' section. Analyzing how to go from bidding to CPA is something I think a lot of OV users could benefit from learning.