Are impressions choked if money low.

[ThomasAJ]

As monies get closer to running out does OV reduce the impressions.

I have received an email a few days back saying the funds are low and that "We recommend a deposit
equal to or greater than one month's estimated charges...".

So if funds are well below a month's estimates are the imps. reduced?

[eWhisper]

Overture does not reduce impressions when your funds are getting lower like Google, they run your ads all the time until your funds are depleted.

[ThomasAJ]

I put some funds in 2 days ago and the clicks TRIPLED overnight whereas for the week before they kept reducing each day. Nothing else was changed, nothing.

[ThomasAJ]

Correction, I'm wrong.

Should have looked at Overture's reports more carefully. Impressions were the same but a competitor must have reduced bid on an important KW so I became SECOND.

Apologies.