overture conversion

not getting good conversion

[masum]

I am using PPC for a while, but not getting turnout, all the money going down the drain, can anyone suggest me how should I be more effective in increasing % click rate and conversion.

thanks

[scatcat]

Hi,
Firstly you should follow the Overture guide lines about the PPC ads.
Make sure your keywords appear in the ad and title and try to come up with an ad that will make someone what to click on it.

As for conversions to sales. There are many factors involved, ranging from : is the product you are selling priced correctly, to how easy is it to use your site.

If you haven't already done so, search the forums for 'conversion' you'll find plenty of useful information and discussions.

A more important measure for you to look at would be the COST PER CONVERSION or CPC, what is the total you spend on click throughs for one conversion to a sale? Taking into account the profit you make when you sell a product. If you have 10 clicks at 50 cents and 1 conversion, that conversion would have cost $5 if you make less profit from the sale of the product, then that's not too good.

Incidentally you will find that % click throughs and conversions can be suprisingly low figures and still be good.

Good Luck