Marketing Console

Anyone using this yet?

[Eljaybe]

I keep getting calls from Overture about this new Marketing Console they're offering to advertisers. Supposedly, it tracks ALL your online marketing? Anyone using this? Does it work and is it worth the cost?

[Gmorgan]

Did they say exactly what it does? Will it track all PPC angines used aswell as other things such as Website/Visitor Stats?

I too would be interested in any info anyone on this.

Then again judging by the problems they've been having with their own conversion tracker lately maybe I'll wait until somebody else has test-piloted it for a few months ;-)

[roitracker]

No idea whether it works or not, but it's meant to be able to track stuff other than Overture.

However, have you considered that you'd be giving them all your other PPC/search/traffic data too? Conflict of interest springs to mind!

And if it has as many problems as their conversion counter....

[Eljaybe]

I don't know if its a good idea to give Overture all our PPC and Paid Inclusion information, either. It's meant to be a management tool, but I don't know if it's worth paying for. I can keep track of my online advertising just fine, without Overture's help.