Overture is now requiring pharmacy sites to register with SquareTrade to get approved to participate in any PPCs. It's a $200 fee, which provides 3 months of registration after which it's $50 per month. I'm wondering, if since Yahoo own Overture now, will they be using this same service to allow pharmacy sites into the directory? I hope so, because then at least we will get some additional value out of it.
