Just wondering if anyone here has any experience in dealing with overture allowing very questionably related sites to bid on their specific keywords. I don't mind competition, but I keep having very broadly related sites bid on (And drive prices up for) keywords they really don't belong in, presumably because the category they are in is too competitive or they just have deep pockets or they don't track conversions.
For example (not my real kws) seeing an auto insurance site listed on a search for custom wheel rims. Sure, in the very broadest sense they are both car realted, but come on.
Is there any point in complaining to overture about it, or do I just suck it up and hope they realize they aren't going to make it and they leave?