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Yahoo UK's # of Overture ads @ top of page

2 or 4? What's the formula?

         

cline

12:41 pm on Apr 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yahoo UK shows either 2 or 4 Overture ads at the top. Has anyone here reverse engineered the formula Yahoo UK is using to determine whether to show 2 or 4? The value of the #3 and #4 spots vary tremendously depending on whether they're shown at the top or at the bottom of the page.