Why does overture allow affiliates of a company to bid on the affiliate link itself? If someone cannot make a web page to at least make it look different from a template, they should not get to bid on a term. Three of the same templates back to back looks stupid. Good for short term profits, bad for long term business and searching.
Any opinions on why?
jd
blaze
3:15 am on Apr 6, 2004 (gmt 0)
It's pretty hard to police.
One would assume though, that in time, the bidding would converge in such a way that competition (or the merchant themselves) would move in and bid for the keywords directly.
iDKris
9:16 pm on Apr 7, 2004 (gmt 0)
i notice this with some of my bids and i don't see how the affiliate can keep up. there's no way they're getting paid enough per sale to justify what they spend on overture alone.
