Overture's max bid prices

[li8103]

I think about using Overture pay per clicks.
1. where I can find information?
2. I found that the min bid is $0.10 . when I ran test for my Key words it displayed some of sites with bid 0.05 .
How it could be explained? Preferrable customers? Different plan...
3. How conviniet to use OV compare to google adwords?

Thank you.

[EBear]

Old customers. The min bid used to be .05. When they raised it to .10 they allowed any existing bids of .05 to remain. If you raise them now you can't lower them beyond .10 in the future.

[GeekyChic]

Overture is a whole different ball game... if you rank high (top 3) you'll be exposed to many search engines, which use overture listings. Overture is a most for a successful advertising campaign.

[li8103]

if i am not in a top 3 , what does it mean?
What I am paying for in this case?

[GeekyChic]

You'll still show up on smaller search engines that overture provides listings, but the top 3 are guaranteed exposer throughout their network.... You don't have to be on the top 3 to show up on Yahoo!, I've noticed that position 4 & 5 are repeated... they show up on the bottom sponsor listings and again on the top right side ads.. double exposer... nice

[hobbnet]

More than just the top 5 keyword listings are shown on yahoo.

3. How conviniet to use OV compare to google adwords?

Well, they both have their ups and downs in my opinion, I dont really favor one all that much. The only thing I notice is that google seems to load faster when you have large campaigns with 2,000+ keywords. If you are serious about promoting your sites ease of use shouldn't be a factor though. Both Google and Overture are big players in the PPC world, learn to get along with both! :)