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Been with Overture for a few weeks now and am still getting to grips with it somewhat. I don't understand how (twice in the last week) I have been able to get coversion rates of 200.00, i.e. 1 click, 2 conversions.
I think I read someone else here having this problem but couldn't find the thread. Can anyone clue me in?
So when someone clicks on your link on Monday and comes back on Tuesday to buy your widget then that conversion is assigned to Tuesday.
Subsequently, if another person clicks on your link on Tuesday and buys your widget the same day then you have 2 conversions for one click...
