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I guess the rest are pending, but they are the keyphrases that we really wanted to target. These 10 that were approved were just supplemental and I doubt we'll even get 10 clicks a month for each of them.
What happens to these other pending listings?
Should I just wait... am I jumping the gun?
For higher volume KWs, it usually takes for a brand new account, upto a week, but usually 2-4 days to get approval.
As long as they are in the pending listings of the editorial review, and not the declined section, best to just wait a couple more days.