Is it just me? Poor quality/flexibility of reports

compared to Google Adwords

[whats up skip]

I have been using Google Adwords for a while and have now taken on Overture as well, but I find there systems and reports difficult to use.

Is it just me not being used to them?

Or are the Google systems better?

[logiclamp]

I personally do all campaigns and analysis on Google and then when I am comfortable with whats going on I buy the cream keywords on overture.

Overture loose sooo much business I am sure as compared to AdWords.

[hobbnet]

I don't think you can brush a broad stroke about either program.

The success of a program can be dependent on the vertical you are advertising and the type of keywords you are using.

I find google works great for some types of keywords while the same keywords don't work at all on Overture and vice versa. The same also goes for verticals. ;)