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IC 009. US 021 023 026 036 038. G & S: Computer software for tracking and analyzing the performance of online advertising; computer software used to search, retrieve, index and organize data on the Internet
Yea, I have a feeling that this is going to be the next conversation (weeks not months) and it is going to be a welcoming event.
Overture's version of AdSense will raise all kinds of feature, function, participation and compensation questions and comparisons (to G).
We will see our first significant long-term ADsense competitor in Y!, and from a consumer standpoint, this can only mean good things.