Use of PPC to sell locally or regionally

Discussion

[Mike_Mackin]

Does anyone have experience using PPC to sell in a local or regional market?
How would you LIMIT the clicks?
Any ideas?

Use this example:
Firm sells headstones.
Each might weight 500 lbs
They are located in South Bend, Indiana
They wish to compete only in that area.
PPC competition is as follows -
[goto.com...]

[Drastic]

I would do something like:

Possible Titles:
Headstones, available Northern Indiana

Northern Indiana Headstone Sales

HeadstonesRus(or whatever the co. name is), serving Northern Indiana

and put somewhere in the descript:
...currently serving the South Bend, Indiana area...

May not be the wisdom you were looking for, but should weed out your non-target audience.

[willtell]

Here is my suggestion. Do some marketing homework and find out if people are serching for "headstones" on the Internet. I did not find too many searches for them. If that is the case, don't waste time advertising on the internet, build a good web site for the company and advertise the site name through other marketing channels like print, yellow pages, radio, etc. Search engines are only viable if people are searching for your product. If they are not, use the Internet as a online brochure to save printing costs.

[Nathan Power]

I agree with willtell but, if you still want to advertise your website there are some pay per click search engines that specialize in localized advertising.

BigWhat.com allows you to specify an area and only people in that area are subject to your advertisments therefore making your targeted advertising much more highly targeted.

There is a rather large list of pay per click search engines and reviews of most of them on my site.

See my profile for the site.

I hope that helps.