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Just turned on Overture Tracking URLS. Overture will send 3 additional parameters in http request. The OVRAW parameter shows what the user accutally entered into the search engine. The OVKEY is "supposed" to show the term (in my account) that was matched.
The problem is... it doesn't. For some bizzare reason, Overture has decided to rearrange the words in the matched search term in alphabetical order. Since all of the reports that Overture offers list my terms as I have entered them (not in alphabetical order), this makes matching the term in the OVKEY, with an Overture report very difficult (perhaps impossible to do programatically).
Anyone else notice how stupid this seems. Any suggestions?
Thanks.