how often do you click a sponsored link?

[maxxtraxx]

i have been digging thru my keywords on Overture and i am seeing a 3.5% click rate for my top keywords. now these keywords are getting 5000-15000 impressions a day. and my page is currently ranking #2.

i can't believe that the #1 and #3 guys are getting 96.5% of the other clicks. what i think is that ppl don't click sponsored links as much as one would hope.

any ideas?

[defanjos]

You are looking at it wrong - it does not mean the other 96.5% clicked on the other PPC ads.

Some people clicked on sponsored ads, some people clicked on the regular results, and some people did not click at all.

[maxxtraxx]

oops, shouldv'e gone into a little more detail, but that's precisely what i mean. i think more ppl click on Web Matches than they do Sponsored Links.

i know i do.

[le_gber]

I do to. The way google and Overture display sponsored links appears to my eye as banner. I only click on them when the first web matches results are not satisfactory.

Leo

[Shak]

NO they don't :)

end user clicks on what is relevant

Shak

[defanjos]

Sorry maxxtraxx, I misunderstood you.

[webdiversity]

I had a discussion with someone regarding Google, and the data was that something like 60% of all clicks come from organic, 20% northern banners and 20% the 8 adwords ads.

If you assumed that the northern banners got equal coverage and #1 on organic got say 20% of all the clicks then a #1 organic would yield 1 click in 8 impressions. ((60% x 20%) = 12%) and the northern banner would yield 1 in 10.

My view would be that a #1 organic with good title and description could push that 20% up to maybe 40% or ((60% #40% = 24% )) or around 1 in 4, so 2 and a half times more people would click on an organic than a northern paid and much greater than an Adwords paid as they currently are.

But even if you said an Adword yielded even 20% of an organic, the size of the market (200 million searches a day) and there is a sizeable number (if not sizeable percentage) that will go sponsored, but it will vary from sector to sector and depends on titles and descriptions and call to action messages.

Spammy stuff will probably favour the paid listings.