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I originally was bidding on the term "widget" and have now turned on the phrase/broad matching against that term. Am I correct in expecting my ad to appear against a search for "widget uk"? Well it's not appearing!
Or do I have to wait for Overture to approve the fact that I've turned it on?
Do you mean that for some terms you can't enable the 'Broad' match type? If you do, this is probably because your search term needs to consist of more than one word to use this match type. Phrase match in that case will do the same job.
That said, even though I've enabled it on all my search terms, I'm still not showing up in searches. I've emailed Overture support, so I'll let you know if I get an answer.
Jonathan.