Best way to have your ROI

Payment plans in Overture

[dupac]

hi
I am new to pay per click and want to know on an average what is the best payment plan in overture if you are a new comer in PPC.
Non-Stop Traffic Plan, Fixed Budget Plan or Pre-Payment Plan. I hope somebody has done analysis and can give me a better idea which planwill be efficient in term of ROI.
Suggestions will be appreciated.
Deepak

[webdiversity]

Deepak,

None of the payment options will give you a different ROI unless you don't manage your budgeting very well. Theonly difference is in the degree of control you have over how much gets spent and what degree of notification you receive.

On the non-stop Overture keep charging your credit card, so if things went crazy for a day or two it may be that you find you have been charged a lot of money (and hopefully made a lot too), but it could still come as a shock.

With the fixed budget, you will never spend more than you dictate, but may lose out on traffic that way.

With the pre-payment, you are in control over what gets spent and when.

[dupac]

thanks for your information. It helps. Is there something really big thing i should keep into consideration while atarting PPC.
deepak

[Mike_Mackin]

>Is there something really big thing

The object is NOT to be #1 or #2 or #3.
The object is to make money.

Bid only what you can afford to spend no matter what everyone else is bidding.