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I had a client recently who had me design a really simple site and add his content. His site deals with unsecured business loans. We did some SEO work for him and now he wants to use Overture PPC to draw additional visitors.
He called me today to ask why some of the keywords denied by over ture. Others he had approved. The keywords that he did not get approved for were high traffic ones - like "unsecured business loan" and "unsecured business loan".
This seems strange since that deals directly with his site.
I had no explantion for him so I thought this would be the next logical place to ask!
Thanks,
Shawn