Overture Lands Deal With Another Popular Site: ESPN

[rubble88]

From the announcement: [businesswire.com]

Overture will serve as ESPN.com's exclusive commercial search provider in a two-year distribution agreement.

Under terms of the agreement, ESPN.com will add custom search boxes to its Web pages, serving up to seven Overture search listings under the heading, "Sponsored Results." This implementation will offer fans access to enhanced keyword search, ESPN.com site search and comprehensive Web search. ESPN.com is a widely used source of sports news and information, with more than 15 million unique visitors per month, according to comScore Media Metrix.

[Grumpus]

I thought there must be something happening over at overture. They've been sending me "backfill" hits quite a bit (in comparison to past months) in the past few weeks. I remember when I looked at it a week ago that I recognized the backlinks - was it Ink? I think so, though it could have been Looksmart. My coffee hasn't kicked in.

At any rate, I was wondering why the sudden little blip on my radar screen and now I know it was them making sure they had 7 results.

Good find!

G.