Looksmart/MSN differences

Why is the same search on each so different?

[scottpes]

Hi all. I'm kind of new to being a webmaster. I've been lurking for awhile and if figured I'd ask a question thats been on my mind.

I have a Looksmart account all set up with my 10 magic words. When I search one of the keywords on LS, We come up very well in sponsored listings and reviewed web sites. I understand about the sponsored listing.

My question is:

Since we come up very well in the LS reviewed web sites, Why do we not come up very well on MSN? Both searches link to the same page. On LS we're in the top 5 but on MSN we're # 104. I thought MSN got it's web searches from LS.

?

[seth_wilde]

MSN uses Looksmart's database but uses a different algo to rank the sites.

The "10 magic words" or "relevancy keywords" as looksmart calls them, don't currently seem to have any effect on MSN listings.

MSN seems to concentrate almost soley on your title and description. I'd suggest you do some research on how MSN is handling keywords in the L$ title/description, pay attention to exact matching..

[Shakil]

Scott,

Welcome to webmasterworld, and as Seth mentions, MSN take looksmart data and run their own algo to come out with some weird and wonderful results.

Looksmart are saying things are going to CHANGE big time in next 3-4 months and similar results will show on both!

MSN are going, who is Looksmart?

So dont know whats going on!

Shak