looksmart listings

Just got an account approved, did I waste my money?

[KevinC]

Does anybody have any recent experience with Looksmart small business listings? The cost is cheap - 15 cents a click but how is the traffic? Does anybody have trouble using up all there budget or does Looksmart make sure no monthly budget goes unused?

I am in Overture and Inktomi and think it would be great for branding to show 3 times on one page in msn. I guess I will have to wait to see if its worth while.

Anybody have anything good or bad to say about Looksmart?

Thanks

[skibum]

It depends if you've done your homework before submitting. If the site being submitted is targeting something like "Internet Marketing" with around 500 reslts on MSN coming from Looksmart there is basically no chance with small biz listings.

A top-30 ranking and traffic can be had on a term like "mobile home loans", but much of the first page seems to be hand picked sites that haven't been submitted through the LookSmart small biz program.

If you target a term like eCRM you can grab the #2 spot and get some decent traffic if anybody still searches for that.

A listing may or may not get the minimum 100 clicks the site owner is charged for. Many do but not all.

Conversion rates tend to be pretty high in some categories for traffic from MSN.

[ade_uk]

re:
"Does anybody have trouble using up all there budget"

Try searching around here, there have been 'suggestions' that whatever you set your budget at - it will be met! not difficult to believe from Looksmarts previous tricks...

I cant understand why the very basic traffic reporting they offer!