Lycos.com sponsored: 'START HERE'

where does this 4th listing come from?

[jamie]

Hi,

we bid to be in the top 3 for our keyword in lycos.com (using overture), there is however a very visible (we think more visible than the top three results) 4th listing:

START HERE: Fourth Listing Title [www]

Anyone know where this comes from?

I have seen some references to Overture on the tracking link, and some to Doubleclick?

Whom do we have to contact to bid for it :)

Many thanks

[tigger]

Have you contacted Doubleclick? It looks like some type of PPC campaign, I agree with you it does stand out much more than the overture bids.

If you find out anything let us know

[jamie]

hi tigger,

thanks. i have just sent off a mail.

i suspect i saw an overture link, because no one had bid/paid through doubleclick for our keyword.

the overture link in question is the #4 bid for that keyword in overture.com. lycos probably didn't want to leave it blank.

will let you know