PPC Dance Card Update

USA Market

[Mike_Mackin]

We have not done this for some time.
I'll start with the USA market.

FindWhat large distribution partners include:
CNET's
Search.com
Excite
Webcrawler
NBCi
MetaCrawler
Dogpile
Go2Net

[vibgyor79]

um.. I guess I'm dumb but I'm not getting it. Has there been any additions/deletions to FindWhat's partners? Looks like the same old list to me.

[Mike_Mackin]

>same old list

ya, I took an easy one :)

[webdiversity]

Syndicated Google makes for an interesting read!

Although the large partners are the ones people tend to make big noise about, it's often the smaller, lesser known ones that can wreck a campaign totally.

The providers make such a big deal about relevancy of our ads to their syndicatd partners but if you take umbrage to the quality of a syndicated partner's site or traffic delivery methodologies then it's just tough.

I think this applies across the board, but I would have thought the balance of power should rest with the advertiser, after all they are the ones that keep the whole machine going. No advertisers = no service.

Why then do we get treated in such a poor fashion compared to a syndicated partner, when it comes to relevancy, ad quality. I'm all in favour of consistent advertising standards, but when you find hundreds of clicks on a campaign from a site you have never heard of, which looks like a back bedroom Front Page template site and no sales or actions from it, what choice do you have?

I'm not talking about picking and choosing. If that was the case then advertiser would chose only the headline syndicated partners. But in instances where you can see that partners are failing to deliver ROI should you not be able to switch off traffic from that partner?

(My one line reply has become a rant, just trying to get rid of it before the New Year!)

[vibgyor79]

There was a delay in making this post as I had to dig through lots of old mails to get this info. A few PPC search engines like Brainfox/ValleyAlley refused to reveal their partner list.

Google AdWords Distribution Partners:

Google.com (Ahem..!)
AOL
CompuServe
MyWay.com
Netscape
AskJeeves
Sympatico.ca
EarthLink
AT&T WorldNet

Ah-Ha Distribution Partners:

Dogpile.com
Searchboss.com
Sportsnetwork.com
Family.net
1stblaze.com
mygeek.com

Kanoodle Distribution Partners:

Galaxy.com
37.com
CNET.com

Sprinks Distribution Partners:

About.com
Mamma.com
CNet.com
DogPile.com
ConsumerReview.com
Metasearch.com

[Mike_Mackin]

Nice work vibgyor79 :)

[Jillibert]

LOOKSMART have......

MSN
ABOUT.COM
ALTA VISTA
NETSCAPE
CNET
EXCITE
ROAD RUNNER
COX INRTERACTIVE MEDIA
INFOSPACE (EXCITE,WEB CRAWLER,DOG PILE,META CRAWLER)
INKT
FAST

[webdiversity]

Addendum to Google :

Searchalot.com
xupiter.com
updated.com
dogpile.com
infospace.com
excite.com (XML feed)
directhit.com
Google Groups
dealtime.com

And more.

[Jillibert]

Web...............i think in your rush of exuberance you forgot the question.

The poster was looking for distribution partners NOT advertisers.

But nice try anyway.

Maybe you could actually post who are Googles REAL distribution partners outside AOL?

[webdiversity]

These are distribution partners.

We are getting bits of traffic from some and lots from others. We get 4 times as much traffic in certain campaigns from Updated.com than we do from AJ and others. Admittedly a lot of them fall under the Infospace umbrella, but we still pick them up as deliverers of traffic through tracking.

Conversion rates are pretty good too which surprised me, oftne smaller distribution partners have poor conversion rates.

The headline partners are often there for the kudos rather than to deliver traffic of any great quantity.