yahoo sponsored links

help asap please.....

[Johnor]

I have a client who want's to pursue sponsored listing's on yahoo.. I have generally steered clear of ppc listing's and am totally oblivous to how it works on yahoo.

Can someone please explain to me how their system works.. how often you have to bid? .. what is included in the first initial payment? ... how do know what a good bid price is? ..

any help greatly appreciated.. truly I would be lost without you guys..

thanks a million

Johnor

[Shakil]

Hi,

I am assuming that you are in the USA, and referring to Yahoo.com?

As far as I am aware Overture.com are feeding the results to Yahoo.com (apart from UK surfers)

Do a Site Search [searchengineworld.com] on Yahoo PPC which will give you lots of info on various PPC solutions.

There are a number of solution, which will handle the bid management for you, and even integrate it with ROI statistics so you know exactly what each visitor/buyer is costing you.

remember to also read up on tracking and ROI, which is crucial to any PPC campaign.

Shak