I don't understand bidding

[hollyhats]

I have seen pay per click advertising, but am never sure what I am supposed to do and how worth while they are. The one that appears on the side of google search is the one I have looked into.
I don't understand how to bid or how to set up a reasonable monthly limit.
Can somebody help me get started?

[ade_uk]

Hi,

There are all sorts of factors when it comes down to PPC being good fo you... such as...

- How much can you spend per click to get a good ROI (return of investment)
- What keywords you are going to target - some will be 5cents some will be dollars per click

Overture is a good starting place and likewise Google adwords. We use most PPC services around and have excellent results but this depends on your market.

feel free to ask more questions..

cheers
ade

[Mike_Mackin]

You can get answers to some basic question HERE [overture.com]

[creative craig]

It was abit of a mystery to me as well, but that link made it all clear :)