PPC for UK, France and Germany

what to use?

[Andrew Thomas]

I intend to setup a PPC, for a holiday site in the UK, I want to target mainly UK, French and German customers, as this is where we find most of our customers.

Do you recommend using overture, Google or both for PPC advertising - or are their any other worth a go?

thanks

[heini]

For Germany and France it's the big three: OV, Google and Espotting.
All three are worthwile. ES is a bit steep for initial setup, Google as usual a bit expensive for lots of terms, OV a bit rigid with their policy.

[HuhuFruFru]

and who is best for austria?
only google right?

[veritysystems]

For the UK use Google, Espotting & Overture. Espotting should provide you with the best value.

Use the Overture suggestion tool to pick more specific keyphrases at a lower CPC.

[Andrew Thomas]

OK thanks for the replies,

I've looked at the keyword suggestion tool on overture, it shows October results. Is their anywhere I can see results for selected month(s) on a particular keyword. So i can see when the best time of year to use certain keywords are, eg the keyword 'Xmas' would obviously show most searches in november/december

thanks