Channel targeted cost per click

is the first keyword all that great

[Nieder3d]

I ran into a site the other day that offers channel targeted cost per click listings. Simply you pick a channel, like men's demographics. And then you list similiar to any other cpc. title,desc,url. The site then goes and acquires traffic from male demograpics and places the text links in a skyscraper or other part of the site.

Just wanted to get some throughts on how you feel the targeting would be for this as it is still bid for placement and very similiar to any other cost per click. Just not based on an initial keyword search.
thanks

[Mikkel Svendsen]

Thats not very different from the channel listings eSpoting feature at sites like Lycos

[sms.lycos.co.uk...]

I think it is closer related to affiliate marketing, banners and regular ads than it is to keyword marketing. Sure the ad will produce some kind of targeted traffic, it is just not initiated by a user action and request for certain information but rather an impulsive action. So, it is not something I personally deal with - my focus is SEO and keyword targeted advertising :)

[redlion]

Some of the advertising on the Lycos channel/directory pages is keyword based - as some of it is provided by Espotting - sponsored links on [lycos.co.uk...] are based on their results for "business" - the same top 3 as espotting.com.

There's a related thread here on this here: [webmasterworld.com...]