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I would do the following:
Review each word daily to make sure they come up in a certain position.
Maintain the monies spent per KW based on they recommendation.
Make an End of Month Report for them to clearly view the data for that month.
OK, so I know this sounds like exactly what OV has, but I suppose as she does not have the time, nor interest, she wants someone to do the job. She is the head of Marketing and is really only interested in the final product. I think the other company may not be doing a good job with regard to explaining their "Online Marketing" to her and she feels that they're being ripped off. I don;t have any idea what they are charging her to do this.
Q: What should I charge for this service.
TIA,
Spinner
We charge hourly rates.
You could also charge based on the number of keywords. Figure out how much time you will need to spend per keyword per day. Then figure out what your time is worth and do the math to figure out how much to charge.
For 40 keywords, you should bill around $200 per month.
If you review the ads once a day that is likely to be insufficient to compete in certain industries.
I would imagine that the client would want to be able to measure their ROI for each of the keywords to establish the true value to them, so you should probably be recommending or implementing some form of click tracking/sales monitor/ROI calculator.
A company that was a sponsor of Pub Conference has a product that will do pretty much everything your client needs for about 80 bucks for 50 keywords. So frankly $200 would be too much on a flat fee basis. But, if those 40 keywords cost a lot of money per click then I'd suggest two things, first you look for some more inventory, secondly I'd suggest a percentage based arrangement, because if you actively squash the gaps your client will be much better off, even for allowing for your fees to be taken into account.
We have clients on a fixed fee basis, we have some on percentage based fees, with wildly different rates, not because we felt like charging more, but because their expectations and demands on resource were greater, so they had more to benefit from a better level of service, trying to cheapen the impact will not do you or your clients any favours. We even have clients we work with on a revenue share basis, where they have the product and distribution network and budget for ads, we undertake the work in return for a share of the sales that are made as a result, but only where the sale can be carried out online, it wouldn't be fair to suffer at the hands of poor closers in a sales process.
If you don't manage any accounts now for fees, then maybe you need to give the client the "trainee" rate, it's what we did when we first started out 2 years ago, because we were learning the same way the client was.
Good luck and let us know how you get on!
THX,
Spinner
I was doing $50/hr. So if I checked the info 5-6 times a day for 10 min each, I was thinking of giving that as a price.
I think your approach is completely correct. For $200 a month, it would not be worth the headache of billing, collecting, depositing.
It doesn't matter what the job is worth - it just matters what it is worth to you...She doesn't want "anybody" to do this - she wants you. And you cost $50 an hour.
It doesn't matter what the job is worth - it just matters what it is worth to you...She doesn't want "anybody" to do this - she wants you. And you cost $50 an hour.
That is an extremely perfect statement Mardi_Gras! ;)
We charge a lot more for consultancy work, but on PPC bid management it's economies of scale at work, the more accounts you manage and the more skilled you become the quicker you can manage the process effectively.
40 keywords would not take 10 minutes to update, at any given time you might have 10-20% of the keywords to alter, higher or lower
Spinner, you never mentioned what she was unhappy with relating to the other companies service.
I was doing $50/hr. So if I checked the info 5-6 times a day for 10 min each, I was thinking of giving that as a price.
So, if I do the maths right here that's an hour a day at $50 an hour time 30 (because you'll do it 7 days a week right?) = $1500 a month.
I hope your clients ROI is good!
Depending on your relationship with them and what they want, you could suggest that they sign up with a the company discussed in this thread or one like them (you could sign up for the affiliate program and try to direct them to sign up via a link that you send them), or simply run their listings through one of those companies and charge by the hour for setup and sending them fancy reports.
Either way you can:
1) provide them with consulting services to help get started and setup the campaign if they want to have any hand in managing it and answer questions they may have along the way.
OR
2)If they just want the end results and nothing to do with the campaign at all, then just run the campaign through a service and bill for your setup, handholding, and administration time.
