overture se query tool

[scorpion]

Does anybody know what it means when you use this tool for a term and the first one (a large number) is in the black highlighted row at the very top and the very next row is the same phrase as the first row?

Does this mean the second row is for the "exact" spelling while the black row represents all variations (including mistypes, etc..)

[jatar_k]

This is something that I have noticed lately as well. I have just ignored it and compared it with old data to see which number is right.

The two numbers always have a vast dicrepancy as well. I would be interested in anyone's views.

[hutchins13]

To me, it looks like a bug in their system. I first noticed it this weekend.

[skibum]

For a while it seemed to be spitting out phrases in alphabetical order too.

If "web master world" was the search phrase, it would spit out "master web world". Maybe there was a surge in bizarre search patterns, but it seems more like a bug.

[hannamyluv]

I have found that when you actually search on overture (and affiliates) that the order of the words doesn't matter. "master web world" will bring up the same results as "web master world". I checked it out when overture "kindly" started adding keywords I didn't submit when I used their prefered service for the holidays. All the keywords they added to my listings were in alpa. order.

[skibum]

The order doesn't matter too much when it comes to bidding on Overture, but if they info the keyword tool spits out come out screwy like that, it take time to go through and sort them out, especially if you automate the data collection process.