Lycos InSite AdBuyer (Is this New)

A cost-per-click ad auction platform

[fathom]

Lycos seems to now have their version of AdWords, a cost-per-click ad auction platform.

Lycos InSite AdBuyer features include:

>> Complete bid control - Actively manage your budget and your ROI.
>> Ad creation tips and tools - Create more effective ads.
>> Access to frequently change ads - Adjust campaigns as often as
necessary.
>> Keyword suggestion tool - Optimize ads for your audience.
>> "InSite Central" account management tools - Run reports, purchase
additional search marketing products and update your account
information.

Ad panels appear on Lycos Search, HotBot, and throughout the Lycos
Network. Bidding starts at $.05 per-click and a minimum deposit of $50 is required to open your account.

[insite.lycos.com...]

[Mike_Mackin]

[webmasterworld.com...]

[fathom]

I searched for "InSite AdBuyer" (no quotes and all lower case) in site search so this wouldn't happen!

Thanks Mike -- for pointing out the error of my ways.