Forum Moderators: open
I am beefing up my campaigns at the moment and have seen that Overture are becoming more and more vital to my UK business with big returns from their msn / aol affiliations. However Ive found recently that Ov service has slipped dramatically.
It has taken two weeks for them to review 25 new keywords -some were rejected but the rejected words were not communicated to me and I am still waiting for some ''pending'' words to be cleared. Its frustrating to say the least.
Anyone else seeing this?
Main reason for me posting is to find out if anyone can explain why espotting keyword generator results differ so greatly from the Ov suggestion tool? With some of my business relevant keywords Espot gives you a score of 30k searches whereas Ov = zero. Even accounting for uk versus more global web results, I still cant work out the disparity. One minute you think youve hit the jackpot and found keyword heaven, the next you realise your chains been jerked. Any views?
Id appreciate any advice
Clancy
I'll try to help with the two issues.
Overture have been very busy and have a backlog of search terms to review.
They now have a section under the "Manage Bids" where you can see pending, declined and removed listings, so the fact they haven't written to you means you can still see what has happened and why.
I'd rather they spent their time checking ads than writing to tell me about ads submitted.
I think one of the reasons you may see the discrepancies is because Overture have their "Match Driver" technology whereas Espotting expect you to bid on singular, plurals and variations and I've always found the Espotting search tool to be very inconsistent.
I'd suggest you don't get too worried about the discrepancies. Keyword heaven still exists. I've been doing some digging and there are still thousands of keywords of unbidded inventory in every instustry, so don't put the shovel down, keep digging and you'll find it.
You need to bid on plurals on Espotting but generally not on Overture, while words such as it, the, a, online and other noise words are treated differently by the two.
A good example is 'IT job' which is allowed by Overture but 'IT' is a stop word on Espotting so the keyword reverts to 'job'.
Best method is to do seperate keyword research for each, using their own tools, as you will end up with 2 quite different lists of keywords.
