Pay Per Click affiliate sites!

Has selection process been thrown out of the window

[Shakil]

I have been spending around £20,000 on behalf of 1 very high profile client on the UK PPCs (Overture, Espotting)

I have obviously made it my business to monitor ROI/CPA etc etc.

lately I have noticed that 1 of the PPCs is allowing any Tom/Dick or Harry to become an affiliate and sharing their revenue with them (around 20%)

Afterextensive research, I have come to the conclusion that certain individuals are simple buying a keyword rich domain name and then showing PPC results for the specific keyword.

now the above may not sound bad, however on at least 2 occassions I have noticed the following events:

Day 1: Domain is registered
Day 2: PPC content/listings are being shown (keyword specific)
Day 2 onwards: we are getting 10-15 clicks per day coming from this affiliate site.

now I may not be the brightest bloke around, however I know this is impossible based on Click Through Rates/Inventory Count on specific keyword and also the fact that NO search engines had picked up on the domain (checked all of them)

so unless the people running these sites are geniuses in driving quality targeted traffic and achieving 600% click through, then my answer is:

THIS IS FRAUD

I have raised this with the PPC, but who answer that they can not share their traffic data with me.

may I also mention that domains are keyword-keyword-keyword.com (so not even typos or direct url entry could be used an excuse).

and keywords shown are very high value PPCs (£5 +)

I have already stopped using 1 of the above PPCs because of their editorial policies, on letting competitors create mirror sites with exactly same, and it looks like I shall be stopping the other 1 very soon.

In my opinion if advertisers like me are dropping £240.000 worth of business per year, then something is really wrong with the PPC model (something which I have supported all along)

rant over

Shak