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So what did Yahoo change last night?

Promised a message, didn't deliver

5:51 pm on Apr 10, 2007 (gmt 0)

10+ Year Member

So Yahoo had an "update" from 6-9pm PST last night. They even posted a message that they would tell all of us what they did AFTER they made the change. No messages from Yahoo.

I was hoping they were improving the targeting of their Publisher ads.

Can anybody tell what changes they made? Hello... is anybody there?

8:58 pm on Apr 10, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We're seeing some fresh ads today; maybe that is the change. Our ads have always been targeted pretty well (it took awhile, though) but we get a lot of the same ads over and over. The new ads are also targeted so this is a welcome change, and I hope it continues. Our revenues are above average today.
1:09 am on Apr 11, 2007 (gmt 0)

5+ Year Member

I see a huge amount of totally blank ads- just white with nothing. Anyone else see this today?
1:20 am on Apr 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I haven't seen blank spots today but have in the past. When I called YPN, they said it was a maintenance-related issue and would be fixed within an hour. It actually took several hours but the ads came back.
2:09 am on Apr 11, 2007 (gmt 0)

5+ Year Member

Our rev. is still down after the change, but am seeing different ads. Crate & barrel etc. type companies now.
2:54 am on Apr 11, 2007 (gmt 0)

I'm seeing some different ads. They're still totally off target though.
4:53 am on Apr 11, 2007 (gmt 0)

10+ Year Member

Perhaps they finally dumped some of the "Panama" ads on us.

I dont have all of Tuesday's stats yet, but the total daily Dollar amount showing is quite nice, in comparison to previous months...

12:52 am on Apr 12, 2007 (gmt 0)

10+ Year Member

I admit that the ad targeting is definitely looking better today!
7:20 pm on Apr 13, 2007 (gmt 0)

5+ Year Member

Hi there,

To answer your question about what we did during our down time on 4/10, you should check out our YPNBlog.com for a brief post we did about it (essentially we made some interface enhancements).



10:13 pm on Apr 13, 2007 (gmt 0)

5+ Year Member

HELLO YAHOO SARAH...Thanks for the considerate post...
Allow me to ask a question.
Surely by reading these threads you can see we're having trouble with the relevancy of the ads on our sites.

My question: When I go to Yahoo Search page and use my KWs, I see MANY relevant ads that show on your search page...HOWEVER, mostly irrelevant ads are showing on my site. Why is this?

Last year the ads on my site were right on target...beginning in 07 all that changed...

Would you please shed some light on this...is there a problem that is being worked on, OR is this going to be the norm?

If this is going to be the norm, there will be many disappointed publishers. We were all rooting for Yahoo success.

If we knew that Yahoo was aware of the problem and is working on it, we would be most appreciative.
Please give us some good news.
Thanks Fish Texas

10:25 pm on Apr 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Good post, Fish_Texas. It would be nice to know if Yahoo is working to fix the targeting issue.
12:17 am on Apr 18, 2007 (gmt 0)

5+ Year Member

Hi Fish Texas,

Thanks for your note. We continue to work on improving relevance and targeting by launching updates to our contextual ad network but it would be hard to comment on the specifics of your site or page. I would suggest reaching out to our customer team to look at the specifics around your site to see if there were any tips we could provide to you to optimize your site for our network.


10:12 am on Apr 18, 2007 (gmt 0)

5+ Year Member

Thank you YahooSarah for your response...
I'll take your advice.
Fish Texas

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