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I was hoping they were improving the targeting of their Publisher ads.
Can anybody tell what changes they made? Hello... is anybody there?
To answer your question about what we did during our down time on 4/10, you should check out our YPNBlog.com for a brief post we did about it (essentially we made some interface enhancements).
My question: When I go to Yahoo Search page and use my KWs, I see MANY relevant ads that show on your search page...HOWEVER, mostly irrelevant ads are showing on my site. Why is this?
Last year the ads on my site were right on target...beginning in 07 all that changed...
Would you please shed some light on this...is there a problem that is being worked on, OR is this going to be the norm?
If this is going to be the norm, there will be many disappointed publishers. We were all rooting for Yahoo success.
If we knew that Yahoo was aware of the problem and is working on it, we would be most appreciative.
Please give us some good news.
Thanks Fish Texas
Thanks for your note. We continue to work on improving relevance and targeting by launching updates to our contextual ad network but it would be hard to comment on the specifics of your site or page. I would suggest reaching out to our customer team to look at the specifics around your site to see if there were any tips we could provide to you to optimize your site for our network.