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When I was on Yahoo I made cake, all of my friends on Yahoo are still making cake, and now that I was banned wew, I am making crap on google. In fact on average I would say out of everyone I know that has used google and yahoo, I would say yahoo pays about 5 times if not more than what google does...
so why do you all think yahoo is so bad when it pays so much better?
Or am I just cursed because I get insane clicks and like .0001 cents per click, it's gross.
Well...that's what they said......
So, rehabguy says it's about user-exp and ctr x cpc for him, but for me it's about rpv (revenue per visitor)... with some consideration for user experience in the mix.
If yahoo pays me the same for 2 clicks as G for 6 clicks, I'll take the $ and keep my 4 extra visitors to hopefully send them on another path. G's relevant ads "add value" to an extent but for those 4 extra visitors who didn't receive that value since my ads were Y and not G they'll get more value perhaps by sticking around on my site and leaving some UGC or participating in some other way.