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Has anyone compared Adsense Earnings to Yahoo?

6:52 pm on Apr 3, 2007 (gmt 0)

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My adsense earnings have dropped off about 40% in the last 6 months or so, and there's been no real changes in traffic or ad formats.

I'm considering switching to Yahoo's new publisher network (assuming I can get in), or some other contextual ad network (suggestions, please).

Has anyone had this happen and switched to another ad network? If so, what results have you had?

Thanks in advance.

3:12 am on Apr 4, 2007 (gmt 0)

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My adsense revenue has been falling too, despite rising traffic and more clicks. The EPC is just dropping.

So I tried Yahoo and found it significantly worse. The EPC is higher, but the targeting is so poor and the ad quality and relevance so low that my click through ratio dropped by a factor of about 5 giving me about 50% (at best) of my Adsense earnings.

I'm now building up affilate sales earnings and that's slowly generating more and more revenue.

I suspect the best days of Adsense/Yahoo type programs are behind us.

1:14 pm on Apr 4, 2007 (gmt 0)

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I've done quite a bit of testing with the two. See my recent post in this thread ...
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3:41 pm on Apr 4, 2007 (gmt 0)

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YPN pays like 5x as much IME. The targetting is not great and they are just awful to deal with though.