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One question Michael: Was it low clicks or low CTR or did they even say?
Having never used cloaking on any site, I called YPN, and sent many emails to find out about the url in question. The URL that YPN claimed had infracted the rules, wasn't even one of mine. I had never even heard of it.
The whole situation leaves me scratching my head. Kicking out good, well qualified publishers isn't a good practice for any advertising network, especially if it's still in BETA.
It will be interesting to see what happens with the YPN program.
All at once, my EPC and my eCPM dropped to less than half of what it had been. They went from better than Adsense to worse than a CPM network.
I contacted them on several occassions trying to resolve the issue before pulling the plug and the responses were comical at best. One response was that there was a bug in reporting that was probably affecting my earnings and that it would be fixed pronto (which never happened). Another response was a standard form letter saying that my earnings will stand as is. Other inquiries went totally unanswered. All of these were different case numbers in their system. All with different responses. Go figure ...
All in all, a huge disappointment, I was very happy up until this point.
And I really hope that people that read these will realize that YPN is not a good thing to get into to make money...
I think about the older threads in this forum and other forums about YPN... They all were like, "Is YPN going to be like Adsense?" the answer is no... it's going to be worse than Adsense! So if you’re in with YPN now.. get out while you can before you lose your butt off.. Go look for something else.. Sign up with other companies and test them out...
I have a huge problem with my targeted ads... I target my ads because I don't want relevant ads displaying on my site because of the fact I don't want my users to go somewhere else.. I get on average 80,000+ unique a day.. always could use more... :)
My returns are fairly well with around at least 10% a day...
But here is my problem... I don't get the targeted ads like I use to... out of 4 ads maybe 1 is targeted. I have called several times and they tell me there is nothing wrong... But I see there is something wrong because I have a few friends that have targeted on and they are still targeted... every single one of them... all this started around the first of Sept.... go figure...
Anyways... I am in the process of eliminating YPN all together.. I really hope everyone will follow and maybe they might get the hint. :)
No big loss really, I mean there was a reason that I wasn't using them... Strange that they've decided to preclude themselves from any future chance of getting into my sites.
I pull their ads down from the last site I had running YPN just over a month ago. It was a site that was hard to monitize using Adsense because the topic does not have lots of ads/products. I was using the channeling feature to specify ads based on the demographics of the users (mostly women, so I had beauty/cosmetic targeting in place). The CTR was way lower then Adsense but the earnings were way higher.
I suspect they are trying to purge some of their publishers that bring down their average CTR. As a person who already has low CTR (100% forum traffic) YPN was getting 1/4 the CTR of Adsense on the same site (but making 60% more revenue).
I do think their customer service is poor at communications. To just get notified like that is very alienating. I think some warning emails would be smarter.
It's kind of sad to see someone like Yahoo! who had record revenues but declining profits take steps to screw up their business model even more. They were never even close to Adsense on relevancy (wasn't that one of their goals), the new Yahoo search has been delayed, seems like Google is getting all the smart minds and leaving Yahoo with theory and no way to bring it to reality.
I doubt MSN will be able to match Google on relevancy for a while. You need such a huge amount of advertisers to create the inventory for good matching. I advertise on the new Microsoft system and it is not as easy to place ads. Same with Yahoo (the process to is cumbersome). It seems like they are trying to over engineer and come up with a better mouse trap when they should be building the same one.
I am going to ask if I can stay on with YPN (in the event it was my foreign traffic that cause the termination) but if they don't want to try and earn the 15,000,000 pages a month of my traffic, that is their choice.
I know nearly 50% of Google's insane revenue comes from publishers like us. I wonder what percentage of Yahoo! revenue comes from 3rd party publishers. In the end the network who has the most square pixels of your screen to present relevant ads will be King. I suspect Google is going to enjoy that spot for a long time to come.