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Yahoo Ads Cancelled After 6months

How many have had this happen?



9:11 am on Oct 8, 2006 (gmt 0)

10+ Year Member

Six months great money then boom cancelled due to poor click.
Ads weren't good for website.


12:11 pm on Oct 8, 2006 (gmt 0)

Well, I'm probably next since I've switched 99% of my pages back to adsense. To be perfectly honest I doubt I'll lose much sleep over it.

One question Michael: Was it low clicks or low CTR or did they even say?


7:26 pm on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

By poor click, I think he means the clicks he did get didn't convert well enough for YPN?

I have heard many others getting kicked out for this.


4:10 am on Oct 10, 2006 (gmt 0)

10+ Year Member

They only said bad quality of traffic nothing else.


12:13 am on Oct 11, 2006 (gmt 0)

10+ Year Member

You think that's bad. I was terminated at the beginning of September. They claimed I was cloaking.

Having never used cloaking on any site, I called YPN, and sent many emails to find out about the url in question. The URL that YPN claimed had infracted the rules, wasn't even one of mine. I had never even heard of it.

The whole situation leaves me scratching my head. Kicking out good, well qualified publishers isn't a good practice for any advertising network, especially if it's still in BETA.

It will be interesting to see what happens with the YPN program.



8:33 pm on Oct 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Hehe, it's kinda looking like they are doomed. They are taking forever, treating publishers poorly, and nothing seems to change. MSN will crush them like a fly IMHO.


4:25 pm on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

Does MSN have a publisher advertising program similar to AdSense and YPN? Or is it coming down the pike? I'd hate to see YPN disappear since we do 5x better with them than with AdSense, but I always like to have a Plan B.


7:39 pm on Oct 14, 2006 (gmt 0)

10+ Year Member

This is an interesting thread. I switched back to adsense just recently after having been in the program about a year. All of the sudden a week before I switched, everything was the same in terms of traffic qty, traffic type, impressions, CTR and I would assume conversions.

All at once, my EPC and my eCPM dropped to less than half of what it had been. They went from better than Adsense to worse than a CPM network.

I contacted them on several occassions trying to resolve the issue before pulling the plug and the responses were comical at best. One response was that there was a bug in reporting that was probably affecting my earnings and that it would be fixed pronto (which never happened). Another response was a standard form letter saying that my earnings will stand as is. Other inquiries went totally unanswered. All of these were different case numbers in their system. All with different responses. Go figure ...

All in all, a huge disappointment, I was very happy up until this point.


6:58 am on Oct 16, 2006 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

They were probably discounting foreign clicks. I am still waiting for them to go 'global' as my site is rife with foreign visitors from all over the world. I asked for and got permission to just keep my account but wait it out on the sidelines.



1:29 am on Oct 18, 2006 (gmt 0)

5+ Year Member

Ever since September 1st I have had my revenue drop...
I use to make on average high 5 figures a month... well since this drop it's down to the very low teens... if not high single thousands range... I'm not upset about the money.. yes its real good money still but to come from almost 6 figures a month down to high single thousands a month is ridiculous.. all within 2 months time... I have the same traffic, with the same amount of clicks if not more... BUT less revenue! I am really upset with YPN and I really don't think they will last long at all.. I am hoping MSN will crush them.. but at the same time I think it may be the same... when Adsense first came out I'm sure it was high revenue, but then dropped like YPN is dropping.. And I really hope YPN guys read these threads and see what it's doing to their business...

And I really hope that people that read these will realize that YPN is not a good thing to get into to make money...

I think about the older threads in this forum and other forums about YPN... They all were like, "Is YPN going to be like Adsense?" the answer is no... it's going to be worse than Adsense! So if you’re in with YPN now.. get out while you can before you lose your butt off.. Go look for something else.. Sign up with other companies and test them out...

I have a huge problem with my targeted ads... I target my ads because I don't want relevant ads displaying on my site because of the fact I don't want my users to go somewhere else.. I get on average 80,000+ unique a day.. always could use more... :)
My returns are fairly well with around at least 10% a day...
But here is my problem... I don't get the targeted ads like I use to... out of 4 ads maybe 1 is targeted. I have called several times and they tell me there is nothing wrong... But I see there is something wrong because I have a few friends that have targeted on and they are still targeted... every single one of them... all this started around the first of Sept.... go figure...

Anyways... I am in the process of eliminating YPN all together.. I really hope everyone will follow and maybe they might get the hint. :)


8:48 pm on Oct 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

As with any online project, it is good to diversify. Putting all of your eggs in the proverbial basket is just asking for trouble. We are doing very well with YPN, and it is very tempting to switch all of our sites over to it, but I know this roll with them will not last forever so we have other sites devoted to other revenue generators. I don't think YPN will die; online advertising is growing and is where the money is. YPN sees what Google is doing and wants to do the same. The revenue may drop, just as it did with AdSense, so it is always a good idea to test other means of making income.


9:46 pm on Oct 27, 2006 (gmt 0)

10+ Year Member

I just got this termination email as well stating "Poor Traffic Quality". It's curious as I haven't used YPN on any of my sites in over 5 months.

No big loss really, I mean there was a reason that I wasn't using them... Strange that they've decided to preclude themselves from any future chance of getting into my sites.


6:25 pm on Oct 30, 2006 (gmt 0)

10+ Year Member

I got the notification email from them also "Unfortunately, due to poor traffic quality, we have terminated your Yahoo! Publisher Network account".

I pull their ads down from the last site I had running YPN just over a month ago. It was a site that was hard to monitize using Adsense because the topic does not have lots of ads/products. I was using the channeling feature to specify ads based on the demographics of the users (mostly women, so I had beauty/cosmetic targeting in place). The CTR was way lower then Adsense but the earnings were way higher.

I suspect they are trying to purge some of their publishers that bring down their average CTR. As a person who already has low CTR (100% forum traffic) YPN was getting 1/4 the CTR of Adsense on the same site (but making 60% more revenue).

I do think their customer service is poor at communications. To just get notified like that is very alienating. I think some warning emails would be smarter.

It's kind of sad to see someone like Yahoo! who had record revenues but declining profits take steps to screw up their business model even more. They were never even close to Adsense on relevancy (wasn't that one of their goals), the new Yahoo search has been delayed, seems like Google is getting all the smart minds and leaving Yahoo with theory and no way to bring it to reality.

I doubt MSN will be able to match Google on relevancy for a while. You need such a huge amount of advertisers to create the inventory for good matching. I advertise on the new Microsoft system and it is not as easy to place ads. Same with Yahoo (the process to is cumbersome). It seems like they are trying to over engineer and come up with a better mouse trap when they should be building the same one.

I am going to ask if I can stay on with YPN (in the event it was my foreign traffic that cause the termination) but if they don't want to try and earn the 15,000,000 pages a month of my traffic, that is their choice.

I know nearly 50% of Google's insane revenue comes from publishers like us. I wonder what percentage of Yahoo! revenue comes from 3rd party publishers. In the end the network who has the most square pixels of your screen to present relevant ads will be King. I suspect Google is going to enjoy that spot for a long time to come.


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