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However, after a while it settled out and I was making less from Yahoo! than I was with Google, so I switched back.
I'll give Yahoo! another shot at some point in the future, I imagine, but who knows when that'll be.
But, on the few pages that did get good targeting the PPC was about $1 vs only a few cents for Adsense clicks - so, i've left YPN on a few pages, but still have AS on the majority of my pages.
They were dead even in revenue 3K each for 3 months.
Then YPN died for me in the space of 10 days.
Back to G almost totally now but still keep my foot in the door with a page or two.
I call it click insurance.
Your milage may vary, that's why they call it a beta!
It seems that when they can get the targeting right and the ads read well, so that the CTR is ok, the income beats Adsense slightly (on average).
But the Y income is 10% of what I was getting 11 months ago.
Exactly, I had the same experience. Yahoo's targeting is horrible and they need to stop shoving refinance ads down publisher's throats all the time...I wish we could block ALL ads like refinance, mortgage, etc., etc. PLUS, Yahoo! didn't show ads on some pages...which is a no-no if you have great content and there are blank spots...looks bad for the users as well.
-Alex
I was making 3 months ago 6 figures now I am in the low 5 figures a month.. All because ad targeting is not like it use to be...
It use to be that when you selected the categories in the targeting, thats what you saw... now you don't... well atleast I don't anymore... and it will be system wide soon...
I just wish that you could select what categories you want targeted and thats what it gave you, nothing else... I really don't want visitors from my site to see ads that have to do with the content on my site and go to maybe even a better site than mine and not come back... I have a real good visitor return with about 7,000+ a day with the 80,000 unique a day...
Example...
If you owned a store that sold lets say, computers...
Would you put up ads on your walls of other places that sold computers? They could have lower prices and even a better selection than yours... You could loose that customer... and not make a sale..
I know there is an ad blocking feature... but you will sit there day in and day out trying to filter out all those ads... and there could be thousands... Why not make it easier and let us individually select what category to display?
Just a vent... sorry...
Gets a little frustrating when you steadily go up in revenue every single month then to have it bottom out like it's doing...
Not trying to be gready or anything... just sucks when you are finally getting a better lifestyle for yourself and your family, then you have to hold back more and more each month because of it...
[edited by: MostWanted at 4:08 pm (utc) on Sep. 28, 2006]
I loved YPN, service etc...but business is business, you move when you need to and stay when it's making money. Some YPN will remain so we can keep tabs on revenue click value, if it goes back up, we'll change back in a heartbeat.