Moving back to AdSense

Until they can target better

[ganderla]

I am moving the bulk of my ad space back to AdSense. I love YPN. I mean I really LOVE the EPC, but when my CTR tanks, it is not worth it.
I know the inventory is there, I just don't understand why they must show vonage ads on my education site.
There are some days that one click from YPN covers a good day for one of my small sites from AdSense, it is the no click days that I don't like.

I know it is BETA and I did sign up but, I would rather keep it on a small site waiting for the big click then put the bulk of the traffic there and hope for a decent CTR.

[Erku]

yes, that's the same problem I had. Vonage is all over. I even filtered it, but it would still appear here and there.

But the inventory there and they have a great inventory. As soon as I hear the word that the targeting is better I will try again.

[sailorjwd]

I added 30 pages to ypn this morning (30 different products but same general product category). Only 5 out of the 30 missed the mark on ad targetting.

I was pleasantly surprised.

[Rodney]

while the generic ads (like vonage) are better than PSAs, it would be better if they could get the targeting correct.

[newbies]

Hi guys wake up, it is not a targeting issue, it is simply that yahoo doesnot have enough inventory to fill the space so it just pull up whatever it has.

Can you tell me how many of you can find a category from YPN that your site fits in? No. there is simple no such cateogory for my site.

Forget about YPN.

[ganderla]

I am a heavy advertiser for yahoo and trust me, there is inventory. The site I had up in particular was about college and education. There was several section about scholarships and such. Almost every general term has at least 40 advertisers.

I think they will get it right someday soon and if the EMC stays the same and targeting is as good as Google, everything will move over.
Of course the last few days my Google EPC has skyrocketed too!

[MediaSpree]

Hi guys wake up, it is not a targeting issue, it is simply that yahoo doesnot have enough inventory to fill the space so it just pull up whatever it has.

Well, when I type my keyword ( at least what I and google deems to be my keyword) into yahoo I get 20 or so advertisers. Yet I get Vonage and Comcast ads on my page.

[communitynews]

Why is targeting important if earnings are high?

[Rodney]

Why is targeting important if earnings are high

Because targeting brings more relevant ads which encourages visitors to pay attention to them more (and can even add value to a site).

More relevant ads = higher clickthrough. So if the clickthrough is higher and the EPC is higher, the overall earnings will be that much more.

[Rodney]

I am a heavy advertiser for yahoo and trust me, there is inventory. The site I had up in particular was about college and education. There was several section about scholarships and such. Almost every general term has at least 40 advertisers.

I get the feeling that not all the advertisers are included in the YPN Beta, which is why you might see more adverts on Yahoo that never appear on your site.

[puckparches]

I start YPN with only part of my site, around 10K daily page view, and the money was great, high CTR and CPM. I decide to move the rest of my site and my other site from AS, total around 40K daily page view. It was a wrong move, the CTR and CPM when all the way down, almost 80% less than when I had with only 10K in the program. The nice thing is that I can experiment which programs pays more. The reason I move the 10K pages in the first place was because AS was not paying good for that portion of my site, but now I now YPN does.

[fearlessrick]

After testing YPN for 45 days on a variety of high traffic pages, I have come to the sad conclusion that the click through rate is well below what I was making with AS.

The targeting is also an issue, and even though the ads sometimes pay more (almost always), I have seen the CPC head steadily downward. Yesterday was the last straw for YPN. Only 2 clicks and 22 cents is not going to cut it. For the same pages with AS I would have earned quite a bit more.

My experiment, and my patience, with YPN is at an end. Google wins this round. Maybe they'll get their act together at some future date, though if one can judge by past efforts - Yahoo Auctions, to be specific - that's dubious.

[Swebbie]

The key is to only switch to YPN on those pages that are getting low CTR and low EPC with Google ads on them. You may be pleasantly surprised!

[mikey158]

I am considering doing the same. There seem to have been some squirley things going on the last couple of days.