Yahoo Is Shutting Down Several Digital Magazines

[travelin cat]

“On our recent earnings call, Yahoo outlined out a plan to simplify our business and focus our effort on our four most successful content areas – News, Sports, Finance and Lifestyle,” the company wrote in a blog post. “To that end, today we will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.”

[techcrunch.com...]

[bill]

Any idea of what sort of readership numbers those publications had? I haven't been a frequent visitor of Yahoo properties of late and was unfamiliar with these.What sort of market is there for 'digital magazines'? If they take anywhere near the amount of work a normal magazine does I could see why Yahoo might have decided the expense wasn't worth the return from these properties.

[tangor]

This realignment of what's "hot" happens to all publishers at one time or another. When the "profitable" publications are found the others will be dropped.