Welcome to WebmasterWorld Guest from 54.198.92.22

Forum Moderators: open

Message Too Old, No Replies

Yahoo Agrees a Deal to Serve Google Search and Ads

     
8:24 am on Oct 21, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25917
votes: 881


Well, here you go, not entirely unexpected.

In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products. Yahoo Agrees a Deal to Serve Google Search and Ads [investor.yahoo.net]
1:09 pm on Oct 21, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:1836
votes: 22


Oh no, please tell me this is not true.
1:21 pm on Oct 21, 2015 (gmt 0)

New User

joined:Apr 15, 2015
posts:35
votes: 22


This needs an anti-trust lawsuit. Yahoo should not be allowed to give Google this much control over Internet searches.
2:26 pm on Oct 21, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25917
votes: 881


I believe we're yet to see how that agreement might work out. They might just mix it up, or a/b test.
4:42 pm on Oct 21, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:1836
votes: 22


Really bad news for Bing, If Yahoo sells out to Google Bing should close doors and Google will be the only search engine on this planet.
8:46 pm on Oct 21, 2015 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:June 26, 2013
posts:454
votes: 69


Is there a way in Bing for us to prevent ads from displaying on Yahoo? Because Google is sending zombies from their paid ads, I definitely don't want up to 49% of my ads displaying on Yahoo to send the zombies too.
11:22 am on Oct 22, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2874
votes: 161


So Bing makes a bit less money. Google makes a bit more. I doubt MS will shut it down.

I wonder how good a deal Google offered. If Google and Bing both really want the share, Yahoo may have got a very good deal.
3:32 pm on Oct 22, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25917
votes: 881


I would be really surprised if Bing were to close its doors. You have to remember that there is a revenue share going on there, and the more both yahoo and bing can earn, the less likely they are to want to terminate the deal.

However, there is the valid point about antitrust. I'm not sure where that would go - perhaps nowhere.

At the the moment, Yahoo holds the cards.

I still believe it may blend the results to its benefit, making it more of a meta engine.
8:30 pm on Oct 22, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts:899
votes: 144


I have already had some Google ads showing up with Media.Net.
9:14 pm on Oct 22, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Sept 16, 2009
posts:1084
votes: 80


Ya-who?
3:36 am on Oct 23, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:1836
votes: 22


In Europe it is impossible for a company with 70% market share to gain more, it is pure greed. And I don't talk about search but about every industry. But of course in the US they don't give a $+#k.

Try to grow your own food to survive, once they own it all it's game over. They are at the top of the food chain and they decide to send you some food (traffic) or not, it is completely their decision. Soon you will be able to do nothing to get some traffic at all. Webmaster forums will be useless since they will decide, not you.