Yahoo In Line to Rise to Third in Mobile Advertising

[engine]

It seems as if Marissa Mayer's plan to push hard into mobile advertising is starting to pay off, with only Google, Facebook and Twitter with more at the moment. Yahoo's growth should mean it'll usurp twitter to take up the third spot.

Yahoo is now projected to be the largest gainer of U.S. mobile-ad market share between 2014 and 2016, according to new data from EMarketer Inc. out today. Yahoo’s mobile-ad slice will climb to 3.74 percent in 2015 and to 4.2 percent in 2016. While still tiny, it’s enough to push Yahoo ahead of current number three player Twitter, which will have 3.69 percent market share next year and 3.8 percent in 2016. Google Inc. (GOOG) and Facebook Inc. (FB) remain the biggest U.S. mobile-ad companies, with 35 percent and 17 percent shares next year respectively. Yahoo In Line to Rise to Third in Mobile Advertising [bloomberg.com]